736 回視聴 2024/09/26 にライブ配信 Eric Jackson – Re-Engaging Lapsed Paddlers: A Low-Cost, High-Return Opportunity
- Category: インフォメーション国内・海外・業界
- 2024年10月03日
n this presentation EJ will develop a rather simple theory
: reaching new demographics and introducing fresh faces to kayaking are crucial for the industry’s growth.
But there’s a largely untapped market that offers immense potential
: the lapsed paddlers—those who once loved the sport but have drifted away due to life changes like marriage,
career demands, or starting a family.
The barriers to re-engage them are minimal,
yet the rewards are substantial.